OBI – Making Small Displays Count
Picture editing and point-of-sale materials for OBI Hungary.
Background
OBI is a multinational retail company. I worked on marketing visuals, including edited product photos and point-of-sale materials for in-store displays. Because of the variety of tasks, I communicated with the German online store department, purchasing agents and suppliers.
My role
I retouched and edited product images for clarity and consistency on the website, made POS materials for the local stores, and helped my colleagues with their everyday design problems (PowerPoint, printed materials and more).
Picture editing
The OBI website has thousands of photos. While many companies have professional product photos, many small businesses don't have that opportunity.
My job was to monitor new and old images on the website and edit them to look professional, attractive and desirable for the viewer.
Before and after
House number plates before and after
A decorative lamp: the cut-out product and a lit-up version
POS material
Besides the website, customers also see printed materials in the store, such as posters and leaflets.
I worked closely with the merchandising team, marketing and purchasing agents, and turned their ideas into reality.
The overview poster and more of the top 10 plant posters
More print work
Beyond plants, I designed materials for many departments, always within OBI's strict brand guidelines.
Kitchen brochures: one template, a page for each kitchen set
Building material posters in A0 and A1, made from one template for around 20 products
Signs for in-store services: tool rental and curtain sewing
Conclusion
After working for small businesses, a multinational company was a big change. I learned about the dynamics of a bigger organisation and how to follow strict guidelines.
Working on different platforms and seeing how they affect buyers was great, and I took away many lessons for the future, especially that even a not-so-special-looking display counts a lot.